Bridgit Antoinette Evans

Executive Director | Pop Culture Collaborative

Bridgit Antoinette Evans has spent fifteen years at the intersection of pop culture storytelling and social change together to create and popularize stories that shape the narratives, values, beliefs and behaviors that define American culture. Bridgit is widely recognized as one of the foremost thought leaders in the culture change strategy field. A professional artist and strategist, she has dedicated her career to the relentless investigation of the potential of artists to drive cultural change in society. In 2016, Bridgit was a Nathan Cummings Foundation Fellow, piloting Culture Changes Us, a coordinated learning system designed to accelerate the social justice sectors’ understanding and use of culture change strategy. For Unbound Philanthropy and Ford Foundation, she has led multi-year culture change research and strategy design projects aimed at unearthing breakthrough narrative and engagement strategies for the immigrant rights and gender justice movements. 

In 2008, Bridgit founded Fuel | We Power Change, a culture change strategy studio in New York City, as the home for her collaborations with leading social change innovators. Through this work she designed long-term culture change strategies for social movements that used transportive story experiences, often in the pop culture realm, to shift the thoughts and feelings of mass audiences. She often points to her roots as a professional Off Broadway actor and devised theater producer as the source of her deep passion for culture change strategy. She received her MFA from Columbia University and BA from Stanford University.

Presentations from Facing Race 2018

Making Waves: Cultural Strategies for Racial Justice

The social justice field has been abuzz with talk about cultural strategy and cultural shift. With escalating attacks on communities of color across issue areas of immigration, labor rights, mass incarceration and more, the need for deep cultural change for racial justice is becoming urgent. But what exactly do we mean by “cultural strategy for racial justice?” What does cultural strategy look like in the fields of community organizing, media and entertainment and policymaking? And how do we ethically partner with artists and leverage creative ecosystems to advance equity and justice?


Come join our workshop featuring some of the best thinkers and doers in cultural change, where we’ll explore strategies for fueling artist-powered change through organizing, pop culture and narrative shift. This session will be facilitated by Nayantara Sen, Manager of Cultural Strategies at RaceForward,and will feature short talks by Bridgit Antoinnette Evans from the Pop Culture Collaborative, Betsy Richards from the Opportunity Agendaand Rufaro Gwarada from Power California.


Presenters will share examples from the field and dig into questions like: How should a cultural strategy talk about communications, organizing, narrative, and art? How do we build organized creative ecosystems that advance equity and justice?

Speakers: Bridgit Antoinette Evans, Nayantara Sen, Rufaro Gwarada, Betsy Richards

Presentations from Facing Race 2016

How to Use your TV: Using Small Screens to Move Racial Justice

Calling all TV addicts — this is the workshop for you. Today’s television industry has more room for the stories of racial justice than ever before. This double panel presentation will focus on strategies for making the small screen work for racial justice by engaging writers’ rooms, taking advantage of reality TV opportunities, by hosting watch parties or generating social media commentary on TV content that applies to communities. We will include a special focus on the Netflix documentary “13th,” featuring activists from the documentary and a Skype appearance by its director, Ava DuVernay.

Speakers: Van Jones, Malkia Cyril, Bridgit Antoinette Evans, Brandon Andrews, Tracy Van Slyke, Sharda Sekaran

Presentations from Facing Race 2014

Change Culture, Change the World: An Introduction to Pop Culture Strategy for Social Movement

While many agree that well-conceived cultural change and pop culture intervention strategies can dramatically accelerate the pace of social change, the progressive community has only just begun to formally map the theory, methodologies and creative techniques that make these strategies effective. In this deep-dive workshop, award-winning artist and strategist Bridgit Antoinette Evans will guide participants through a rare, hands-on exploration of the process of designing long-term culture change strategy designed to bring urgent issues to the center of mainstream conversation.
Speakers: Bridgit Antoinette Evans