Achieving a racially just future in which the majority of people are engaged in building pluralist culture requires more than just changing a few narratives — it requires transforming the toxic narrative oceans in which we swim. But how can we transform our narrative waters so that hundreds of millions of people can change their beliefs and behaviors in order to engage in the hard, delicate work of belonging together? And how can we design for impactful narrative strategy at scale across a broad range of sectors, issues, and stakeholders?
The Pop Culture Collaborative approaches these questions through narrative systems design. To transform the narrative landscape in America around people of color, immigrants, refugees, Muslims, and Indigenous peoples—especially those who are women, queer, trans, nonbinary, and/or disabled — we focus on bolstering the infrastructure and impact of the pop culture for social change field. In this hands-on, interactive workshop, the Collaborative team will share about narrative systems design — the creative, powerful, and responsive narrative framework and strategy at the heart of our grantmaking and field organizing. Participants will learn about the six components that work in synchronized relationship: a culture change goal, mental models, narrative archetypes, specific stories, inciting experiences, and desired behavioral norms.
Through storytelling and interactive exercises, the Collaborative will help attendees analyze past examples of cultural change processes, and learn about the building blocks of a narrative system — so that they can utilize narrative systems design to advance racial justice values and issues in their own work.