Facing Race: A National Conference in St. Louis, MO — November 20-22, 2024

Jeff Yang

Research Director | Institute for the Future
Pronouns: he/him

Presentations from Facing Race 2022

The Narrative Coup: How the Right is Using the Tools of Fandom to Digitally Hack Our Democracy

In the wake of QAnon, insurgent movements are embracing its model — building passionate extremist communities using the symbols and communication styles of pop-culture fandoms. When these viral techniques are combined with the infinite reach of digital platforms, the result is a dangerous new approach to hacking our democracy, consolidating influence and advancing the surging cultural power of white nationalism. From the parents’ rights movement to the pro-authoritarians, these toxic digital narrative ecosystems are activated by content created by influencers and right-wing media; held and spread by communities that criss-cross platforms and demographics; and ultimately ultimately forge the identities, beliefs and behaviors of millions.

Join Western State Center’s Eric Ward, Pop Culture Collaborative’s Tracy Van Slyke and Institute for the Future’s Jeff Yang as they share groundbreaking research and cultural analysis on how these “digital narrative ecosystems” are being created, evolved and expanded; discuss the implications of their growing role in American racialization and politics; and share insights on how these same fandom-based narrative change strategies could inspire millions of people to resist, neutralize, and supplant the white nationalist movement with the yearning for a just and pluralist society.

Speakers: Tracy Van Slyke, Jeff Yang, Eric Ward