Sára Abdullah

Narrative Design Intensive: Butterfly Lab for Immigrant Narrative Strategy

Race Forward’s Butterfly Lab for Immigrant Narrative Strategy was launched in 2020 to build power for effective narratives that honor the humanity of migrants, refugees, and immigrants, and advance freedom and justice for all. This year, the Butterfly Lab rolled out and trained organizations, institutions, and artists in its groundbreaking approach to narrative design and strategy. Utilizing narrative tools the Lab has tested and taught extensively, this breakout session will participants an opportunity to explore beginning and advanced topics in narrative strategy. It will be specifically grounded in our learnings from the scaled immigrant narrative projects of the Chrysalis Lab, original commissioned research conducted this year, and two years of advanced praxis in narrative design. The session is open to all who are interested, including those who have participated in Butterfly Lab work over the past two years, or to those who are new to narrative design and strategy. It will culminate in a process that allows participants to better advance an aligned narrative strategy for the immigrant movement. (Note: While we will be focusing on our work on immigrant narrative, all who are interested in narrative and cultural strategy are welcome.)

Speakers: Jeff Chang, Sára Abdullah, Nayantara Sen