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The Color of Care Impact Campaign — Ending Racial Inequity in US Healthcare

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Friday, 11/18
2:15 pm to 3:45 pm

By using the upcoming film The Color of Care Picture Motion will describe how films can be used to create successful impact campaigns.

The Color of Care is a new documentary that traces the origins of racial health disparities to practices that began during slavery in the U.S. and continue today. Using moving testimony from those who lost loved ones to COVID-19 and frontline medical workers in overwhelmed hospitals, it interweaves expert interviews and powerful data to expose the devastating toll of embedded racism in our healthcare system.

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