Using Social Media to Connect Communities and Make an Impact--and Measure It!

This introductory workshop will run the gamut from the culture and politics of social media, to strategies necessary to starting a socialmedia campaign. There will be a heavy focus on understanding the metrics and analytics to keep you on track and measure your success. We'll assume abasic understanding of tools like Facebook and Twitter, and will focus on how to incorporate new tools into participants' work. This crash course willprove that you don?t need a full-on communications staff to start taking advantage of these social media tools today.