Changing the Conversation on Race

Racial justice groups have to fight the dominant narratives about race that currently exist in society and the media. Most stories have a narrative arc that focuses on individual racism and intention, resulting in a debate that puts too much emphasis on the individual and continues to hide structural racism. To make an impact, we have to grapple with and shift those narratives. This workshop will help people understand what a frame is, how it relates to the message, why stories are important to framing, and will expose participants to some framing approaches.