Jennifer R. Farmer

Principal | Spotlight PR LLC

Pronouns: She, Her, Hers

Jennifer R. Farmer, also known as “The PR Whisperer,” is a writer, public relations coach and entrepreneur. She is the author of two books, “First and Only: A Black Woman’s Guide to Thriving at Work and in Life” (Broadleaf Books) and “Extraordinary PR, Ordinary Budget: A Strategy Guide” (Berrett-Koehler Publishers). In addition to her books, she is an essayist whose writing focuses on everything from faith to leadership development to issues of gender and race. She is also consultant for Race Forward.

Presentations from Facing Race 2024

Crafting Powerful Opinion Essays That Will Get Published

A powerful strategic communication tool is the opinion editorial. Opinion editorials run opposite the editorial page in printed publications, and in the opinion section on online platforms. These pieces inform local, state, and federal officials on a host of topics and can influence how policymakers and the public view a given issue.

Opinion pieces are also a phenomenal way to advance one's message and change the narrative on a host of topics. To build capacity, organizers and advocates should know how to write and publish their thought leadership, and this workshop will show you how.

Learn from experts who write, edit, and pitch opinion essays regularly. In 2023, Spotlight PR LLC edited, wrote, and pitched for publication more than 55 opinion essays. We know what works and can show you how to write in your own voice and share that voice with the world.

Speakers: Jennifer R. Farmer, Tiffany Onyejiaka, Peppur Chambers