Tony Weaver, Jr.

Founder, CEO
Weird Enough Productions
Tony Weaver, Jr. is the CEO and Founder of Weird Enough Productions, a new media production company dedicated to creating positive media content of people of color. Using the methodology of George Gerbner’s cultivation theory, Weaver creates programming that actively defies prevalent media stereotypes. Through company, Weaver endeavors to give a voice to underrepresented groups, and provide essential education about media literacy to local communities.

Presentations from Facing Race 2016

The Revolution Will Be Televised: How Social Justice Advocates Can Leverage The Promise of Pop Culture to Create Real Change

Have you ever watched a show that relies on tired tropes about people of color and wondered, “How can I change that?” Have you ever followed a wildly successful and entertaining advocacy or video campaign featuring influential spokespeople and creative storylines and wondered, “How can I do that?” This panel/workshop will help you learn how to do both. You’ll hear from and engage with the creative teams from ColorOfChange.org – whose work is focused on shifting and reshaping harmful media narratives about people of color and advancing policies for a more equitable society – and Weird Enough Productions – whose work is dedicated to creating positive media content of people of color and providing essential education about media literacy (how to identify and combat negative stereotypes) to local communities. We’ll share actionable recommendations from a newly released #PopJustice report, which makes the case that leveraging and influencing pop culture are keystones to social change, particularly in relation to countering stereotypes and fears, and improving attitudes, toward people of color and immigrants. We’ll close with an activity, allowing you to share your experiences and begin the process of developing your own toolbox for #PopJustice. You’ll better understand how to participate in or even launch similar campaigns and projects.

Speakers: Julia Yang-Winkenbach, Brian Walker, Tony Weaver, Jr.