Running up That Hill: Messaging to Win a Multiracial Democracy

We all come from people who have made a way out of no way. Let us reflect on what we have accomplished collectively in the face of seemingly insurmountable odds. Whether we’re Black or white, Latine or Asian, Indigenous or newcomer, we and our ancestors have faced insurmountable odds before and continue to make change so that our families and communities are vibrant and whole.

In this workshop, we will focus on two research-backed elements of effective race-forward messaging that counters the huge obstacle of cynicism and inspires people to action: “Vision” and “Victories.” We will discuss how to incorporate these into our messaging and why they strengthen the stories we tell and the campaigns we run.