Storytelling is one of the most powerful ways to shift the way we understand the world around us, to create empathy, and effect change. Narrative change projects aim primarily to shift the way that a particular community or issue is characterized in the press or popular culture. There might be an immediate policy goal, or it could be part of a broader strategy. It usually involves significant media and communications work, including distribution planning for research reports, and creation of visual storytelling products like short videos. How do you know when a narrative change project is needed as part of your campaign? In this session expert panelists Malkia Cyril, Deeepa Iyer, and Tracy Van Slyke share examples of successful campaigns they have run, and offer insights as to what makes a narrative change project effective, and how to measure impact.